摘  要
在我国,经济不断地飞速发展,医药行业李娜扇耳光一直与经济一起发展增长速度甚至超过了国内经济。在国际各个大型的医药类企业因为有着入行时间、规模、资金等多方面的优势赶在我国之前将医药市场占领,我国医药方面企业的现状是数量大、规模小,从而导致管理乱,而且大多数的企业的主营方向都不是创新药。我国医药行业企业亟待向创新型医药企业转型。
    本文大致包含五个章节:首先是第一章绪论,狙击手:生死丛林主要介绍了本文的研究背景、目的以及研究意义,还有国内和国外的研究现状,研究了哪些内容,使用了哪些方法等。然后是第二章相关理论分析,将本文涉及到的理论大致的介绍了一下,具体有杜邦分析法的基本介绍以及杜邦分析法里相关指标的介绍,其次介绍了财务战略的含义和内容再次是第三章具体的恒瑞医药财务战略分析。潘晓婷资料这一先是简单的胡杏儿整容介绍了公司的基本信息和和发展过程中主要的大事,接着是详细分析杜邦分析法里面的各项基本指标,通过指标来分析公司的财务战略。第四章是以第三章的各项财务指标分析结果为基础讨论恒瑞医药郑伊健蒙嘉慧通过杜邦分析法指标展示出的问题以及根据这些问题提出的建议。第五章是结论,对全文的研究做出了总结并为相关企业的财务战略制定提供了些许建议
关键词:杜邦分析法;财务战略;恒瑞医药
Abstract
谢娜李小冉
In China, with the rapid economic development, the pharmaceutical industry has been developing with the economy, and the growth rate even exceeds the domestic economy. In the world, large pharmaceutical enterprises occupy the pharmaceutical market before China because of their advantages in time, scale, capital and so on. The current situation of pharmaceutical enterprises in China is large number and small scale, which leads to disordered management, and most of them are not innovative drugs. It is urgent for Chinese pharmaceutical enterprises to transform into innovative pharmaceutical enterprises.
    This paper consists of five chapters: the first chapter is the introduction, which mainly introduces the research background, purpose and significance of this paper, as well as the domestic and foreign research status, research content and methods. Then is the second chapter related theory analysis, this article involves the theory of a general introd
uction, specific DuPont analysis of the basic introduction and DuPont analysis of the relevant indicators, followed by the introduction of the meaning and content of financial strategy. The third chapter is the financial strategy analysis of Hengrui pharmaceutical. This chapter first introduces the basic information of the company and the major events in the development process, then analyzes the basic indicators in DuPont analysis method in detail, and analyzes the company's financial strategy through indicators. The fourth chapter is based on the analysis results of the financial indicators in the third chapter. It discusses the problems of Hengrui pharmaceutical through DuPont analysis and the suggestions based on these problems. The fifth chapter is the conclusion, which summarizes the whole research and provides some suggestions for the financial strategy of the related enterprises.
Key words:DuPont analysis; financial strategy; Heng Rui medicine