⾕歌play商店_GooglePlay商店优化的17个技巧
⾕歌play商店
There are many factors that determine the success of a mobile app on the market.
有许多因素决定着市场上移动应⽤程序的成功。
Apart from the overall UX and the value it delivers, it must also be easy to find by potential users.
除了总体⽤户体验及其提供的价值外，潜在⽤户还必须易于到它。
If you run an Android app, it’s very important that it has high discoverability and we can reach this result by optimizing the release for the Google Play Store and making it stand out among other options available, especially, as we’re talking about more than 3 million apps currently published on the store.
如果您运⾏的是Android应⽤程序，那么它具有很⾼的可发现性就⾮常重要，我们可以通过优化Google Play商店的发⾏版并使它在其他可⽤选项中脱颖⽽出来达到这⼀结果，尤其是当我们谈论的不仅仅是⽬前，该商店已发布了300万个应⽤。
In this article, we want to share with you the top 11 tips that can help you make your app distinguishable for the Google Play Store algorithm and users alike.
在本⽂中，我们想与您分享最重要的11个技巧 ，这些技巧可以帮助您区分Google Play商店算法和⽤户的应⽤ 。
1.选择具有正确的“点击量”的关键字 (1. Select keywords with the right “volume-to-click-through” ratio)
For anyone starting off with ASO, App Store Optimization, it’s a popular mistake finding and using keywords with the highest possible search volume in the app page description.
对于从ASO开始的任何⼈，App Store Optimization都是⼀个普遍的错误查，并在应⽤程序页⾯描述中使⽤具有最⼤搜索量的关键字。
Looking for popular and most searched words it’s certainly important but not all phrases receive an adequate amount of clicks from users (a factor known as CTR — click-through rate).
寻流⾏且搜索最多的词当然很重要，但并⾮所有短语都获得⽤户⾜够的点击次数( 称为CTR(点击率 )) 。
A low-CTR phrase can potentially harm your app listing if you don’t get enough clicks, Play Store might determine
that it’s irrelevant to users.
点击率偏低的词组可能会损害您的应⽤列表，如果您获得的点击次数不⾜，则Play商店可能会确定它与⽤户⽆关。
One of the keys to knowing which keyword you should select is by considering your target users’ search intent.
知道您应该选择哪个关键字的关键之⼀是考虑⽬标⽤户的搜索意图。
Can you expect them to know what your app does?
您可以期望他们知道您的应⽤程序做什么吗？
Have they used a similar solution before, or are they new to the subject?
他们之前使⽤过类似的解决⽅案，还是对这个主题不熟悉？
An example of a well-thought-out user intent strategy is Google Maps’ listing in the Play Store.
⼀种经过深思熟虑的⽤户意图策略的⽰例是Google地图在Play商店中的列表。
Despite the app is very popular, Google decided to go of a descriptive name: .
尽管该应⽤程序⾮常受欢迎，但Google还是决定使⽤⼀个描述性名称： 。
By choosing the keywords “Navigate” and “Explore”, Google made sure that anyone searching for a navigation solution without using their brand name will still come across their app.
证件照的要求通过选择关键字“ Navigate”和“ Explore” ，Google确保了搜索不使⽤品牌名称的导航解决⽅案的任何⼈仍然会遇到他们的应⽤程序。
ASO长尾关键字 (ASO Long-tail keywords)
Given that CTR and user search intent are such important ASO factors, the way to gain more visibility and interactions is to use , which are more specific and tend to have a higher CTR.
鉴于点击率和⽤户搜索意图是ASO如此重要的因素 ，获得更多可见性和互动的⽅法是使⽤ ，这些更具体并且往往具有较⾼的点击率 。
According to an , 29.13% of phrases with over 10,000 monthly searches were made up of three or more words!
根据每⽉搜索量超过10,000个的短语中有29.13％由三个或更多单词组成！
Image for post
Source:
资料来源：
在哪⾥可以到应⽤程序的关键字和关键字组合？ (Where can you find keywords and keyword combinations for your app?)
Find relevant keywords for your app is quite easy and you can do that by simply making research and analyzing the common keywords used by your competitor.
查与您的应⽤相关的关键字⾮常容易，您可以通过简单地研究和分析竞争对⼿使⽤的常见关键字来做到这⼀点。
For better work, use an App Store Optimization keyword planning tool which can help you find the most relevant keywords with other useful information like the rank, the usage by other apps or websites, the researches made by users, etc…
为了更好地⼯作，请使⽤App Store Optimization关键字计划⼯具 ，该⼯具可以帮助您到最相关的关键字以及其他有⽤信息，例如排名，其他应⽤程序或⽹站的使⽤情况，⽤户的研究结果等…
Here are some tools:
这⾥有⼀些⼯具：
2.结合您的品牌名称和所选关键字，以使标题醒⽬ (2. Make a catchy Title by combining your Brand name and the keywords you selected)
The title of an app in Google Play Store is an important ASO on-metadata factor to keep in mind.
Google Play商店中应⽤程序的标题是⼀个重要的ASO元数据因素 ，请牢记。
Google allows developers to include 50 characters in the App Title (NEW: ), so use them wisely.
Google允许开发⼈员在“应⽤程序标题” (NEW： )中包含50个字符 ，因此请明智地使⽤它们。
Keep your brand name short, easy to spell and easy to memorize for your users.
欣然怒放的意思为您的⽤户保持品牌名称简短，容易拼写和易于记忆。
Include your most relevant keywords alongside your brand name.
在品牌名称旁边添加最相关的关键字。
Remember that you can add one title in each language to localize your app
请记住，您可以使⽤每种语⾔添加⼀个标题来本地化您的应⽤
Don’t ignore localizing your app title — the mobile world is global, and the demand for your app can arise from the countries that you have never expected.
不要忽略对应⽤程序标题的本地化-移动世界是全球性的，对应⽤程序的需求可能来⾃您从未期望过的国家/地区。
Image for post
Image for post
A quick tip:
快速提⽰：
Try adding emoji to your app title to grab the attention of the users when they browse or search the Play Store.
尝试在应⽤标题中添加表情符号，以吸引⽤户浏览或搜索Play商店时的注意⼒。
The perfect title should look like one of these:
完美的标题应如下所⽰：
Brand — Keyword
演员李桓品牌—关键字
Brand: Keyword
品牌：关键字
Keyword — Brand
关键字-品牌
Keyword: Brand
关键字：品牌
3.请勿在简短说明中⽤关键字来夸⼤其词 (3. Don’t overdo it with keywords in your short description)
The Short Description and Long Description differ by the way they can affect the users’ interest.
简短描述和详细描述的不同之处在于它们会影响⽤户的兴趣 。
In short description, keywords are not so relevant and you have a limit of 80 characters so it’s very difficult to insert many keyword and create a catchy phrase at the same time
简⽽⾔之，关键字不那么相关，并且您最多只能输⼊80个字符，因此很难同时插⼊多个关键字并创建⼀个吸引⼈的短语
You have only a couple of seconds to catch your prospect’s attention, make a good first impression, and sell your app’s story.
您只有⼏秒钟的时间就能吸引潜在客户的注意⼒ ，给您留下良好的第⼀印象，并出售您应⽤的故事。
Naturally, you can mention a keyword or two, just make sure they don’t disrupt the message you’re trying to convey.
⾃然地， 您可以提及⼀个或两个关键字 ，只需确保它们不会⼲扰您尝试传达的信息即可。
腾讯qq
Instagram does a great job at this with their claim:
Instagram在这⽅⾯做得很好，声称：
“Bringing you closer to the people and things you love”
“使您与您所爱的⼈和事物更接近”
Image for post
Image for post
Image for post
Source:
资料来源：
4.在详细说明中使⽤关键字 (4. Use keywords in your long description)
怎样能让皮肤变好,
，
Google Play examines the long description of your app page and looking for relevant keywords
Google Play会检查您的应⽤页⾯的详细说明，并寻相关的关键字
Here’s where you should focus your efforts and mention the terms you want to be found for and for certain industries is very important and significantly affects their app ranking.
在这⾥，您应该集中精⼒并提到要为某些⾏业到的术语⾮常重要，并且会严重影响其应⽤排名。
The marketing agency AppMasters after having ASO-optimized the long description. The first keyword’s position went up from number 13 to 8, and the second — from 11 to 8.This means that the app reached the top 10 search results for both phrases!
营销机构AppMasters在ASO优化了详细说明后。第⼀个关键字的排名从13上升到8，第⼆个从11上升到8。这意味着该应⽤程序在两个词组中均排在前10位！
Tips for a great and optimized description on Google Play:
有关在Google Play上进⾏精彩，优化的说明的提⽰：
Use all the space available for the Long Description (at least 3.000–3.500 characters)
使⽤“详细说明”的所有可⽤空间(⾄少3.000–3.500个字符)
Find mid and long-tail keywords (keyword combinations) to add to your description
查中尾和长尾关键字(关键字组合)以添加到您的描述中
Don’t overload your description with a lot of text — write in short paragraphs
不要在您的描述中添加过多的⽂字-撰写简短的段落
Use bullet points or Unicode symbols like ✔❖➜ (get them ) for a clear and visual organization
使⽤项⽬符号或Unicode符号(例如✔❖➜( 获取))进⾏清晰可见的组织
Include emoji  or use HTML and Rich Formatting
包含表情符号 或使⽤HTML和Rich Formatting
Check and learn what NOT to do
查看并了解不该做什么what
5.在您的描述中添加社交证明或统计数据 (5. Add social-proof or statistics to your description)
If there’s a number you’re particularly proud of or if you have an endorsement from a prestigious client, you should definitely show it off in your Google Play listing!
如果您感到特别⾃豪，或者得到了享有盛誉的客户的认可，那么绝对应该在您的Google Play列表中炫耀它！
Mentioning these can give you a credibility boost and differentiate you from your competitors, especially if the numbers or endorsement are visible above the fold.
提及这些可以提⾼您的信誉， 并使您与竞争对⼿区分开来，尤其是在⾸屏可见数字或认可的情况下。
This is the Expedia’s Google Play profile:
这是Expedia的Google Play个⼈资料：
Image for post
Image for post
Image for post
Source:
资料来源：
As you can see, they pointed out that they have over half a million hotels available worldwide and made sure that anyone browsing through the listing notices that.
如您所见，他们指出，他们在全球拥有超过50万家酒店，并确保浏览该列表的任何⼈都注意到这⼀点。
You can experiment with this approach yourself by doing an A/B test, one listing that doesn’t feature
a particular number or customer endorsement, and one that does.
您可以⾃⼰进⾏A / B测试，⼀种没有特定编号或客户认可的清单，⽽另⼀种则没有。
AppMasters’ Steve Young reported a after they added social proof in their short description.
AppMasters的史蒂夫·杨(Steve Young)在简短描述中添加了社交证明后了。
琼瑶照片Such a significant spike in download rates might also result in having the app mentioned in the “Trending” list on Play Store.
下载率如此之⾼的峰值还可能导致该应⽤在Play商店的“趋势”列表中提到。
6.在URL /包中使⽤关键字 (6. Use Keywords in URL / package)