【果蔬店创业计划书】 水果电商创业计划书
[模版仅供参考，切勿通篇使用]
  果蔬店创业计划书
  目录
  第一章 执行概要 ····················· 4 1,1、公司概况 ·························· 4 1,2、成员情况 ·························· 4
蔬菜店  、产品/服务描述 ······················· 4
  、行业及市场 ························· 5
  、营销策略 ·························· 6
  、融资计划 ·························· 6
  、风险及对策 ························· 6
  、退出策略 ·························· 6
  第二章 企业描述 ····················· 7
  、公司介绍 ·························· 7
  、公司环境 ·························· 7
  、公司前景 ·························· 8
  第三章 产品/服务 ···················· 8
  、产品背景 ·························· 8
  、产品特和创新 ······················· 9
  、产品采购 ·························· 13
  第四章 市场分析 ···················· 14
  、市场描述 ·························· 14
  、 市场环境现状综述 ··················· 14
  、 市场预测/需求预测 ··················· 15
  、 竞争对手概览 ····················· 15
  、 本产品的市场地位 ··················· 16
  、目标市场 ·························· 17
  、目标消费 ························· 17
  、销售战略 ·························· 17
  第五章 竞争分析 ···················· 19
  、竞争描述 ·························· 19
  、集中度分析 ······················· 19
  、价值链分析 ······················· 20
  、行业生命周期分析 ···················· 20
  、竞争战略/市场进入障碍 ··················· 21
  第六章 管理团队 ···················· 23 成员分析 ···························· 23
  第七章 企业战略 ···················· 24 特服务 ···························· 24
  、更新鲜，更廉价 ····················· 24
  、独特地引导消费 ····················· 24
  、提供多种多样的服务来针对不同的消费 ·········· 25
  、深入挖掘水果的特性及消费者的其他需求 ·········· 26
  第八章 财务计划 ···················· 26 财务分析 ···························· 27
  第九章 关键风险 ···················· 32 如何降低成本 ·························· 32