摘要
自2009年电子竞技网络直播平台的鼻祖Own3d在美国诞生以来，具备强观赏性的电子竞技网络直播在世界范围内蓬勃发展。2012年至今，我国该行业也迅速崛起，受众人数指数式上升。但是，与之繁荣发展相对应的，则是层出不穷的。对于一个处在高速上升期的新兴行业而言，加大研究力度，从而为其提出更优的发展思路是很有必要的。
本文运用了文献分析法和对比分析法这两种研究方法，在对我国电子竞技视频传播历程进行梳理的基础之上，分析当前电子竞技网络直播的现状，并为其发展提出策略。
《电玩大观园》诞生于1994年，是我国首个电竞电视节目，它的出现拉开了电子竞技视频在我国传播的序幕。之后，历经电视渠道和视频分享网站渠道，电子竞技视频传播终于进入网络直播时代。在网络基础设施日益完善、电子竞技发展如火如荼、电竞圈热衷于网络直播这三个因素的共同作用下，电子竞技网络直播实现了大发展大繁荣。
本文把电子竞技网络直播的现状分为类别划分、传播特点、盈利模式、创新开发四个方面进行研究。当前电子竞技网络直播有赛事直播、游戏节目直播、个人直播三种，它们的内容不同，各具特。文章发现当前电子竞技网络直播有即时性和强互动性、主播与受众的高黏性、草根化的传播特点；并用“影响力经济”等理论，从媒介经济学角度分析其盈利模式。在此基础之上，文章得到电子竞技网络直播的传播价
值：重塑主播形象、促进智力发育、强化竞争意识、催生多元文化。
通过切身体验和行业内、外的对比，本文指出当前电子竞技网络直播存在的不足：环境自由导致低俗化、暴力类游戏占据主流、高成本使亏损常态化、受众呈现出高流动性。最后，本文为其提出发展策略：多措并举，全方位优化媒介环境；实施引导，重视亲社会竞技游戏；开拓渠道，建立多元化盈利机制；强化合作，发挥行业协会的力量。
关键词：电子竞技；网络直播；网络游戏；网红
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Abstract
The first e-sports vedio webcast platform Own3d was born in the Uniteds States in2009.Since that time,the wonderful and attractive e-sports vedio webcast has developed rapidly all over the world.From2012to now,this industry also has made great breakthrough in our country,attracts millions of people to pay their attention to it.But,many negative news were reported with the development of this industry.For a better future of e-sports vedio webcast industry,it is worthwhile to spent more time and money on the study of this industry.
The thesis uses the methord of literature analysis and the methord of comparative analysis to analyse the present situation of e-sporst vedio webcast on the basement of doing a study on the development history of Chinese e-sports vedio communication,and makes suggestions to e-sports vedio webcast industry.
“The grand view garden of e-sports games”was born in1994is the first e-sports TV program in our country.It is the symbol of the begining of e-sports vedio communicating in our country.E-sports vedio webcast finally came into being in 2012,18years later from1994.The reason why e-sports vedio webcast flourishes are the improvement of network infrastructure,high development level of e-sports industry and the advantages of e-sports vedio webcast.
The thesis devides the present situation of e-sports vedio webcast into four parts to study:category,communication characteristics,profit model,innovation and exploiture.The thesis draws the conclusion that there are three kinds of e-sports vedio webcast in our country:e-sports competition vedio webcast,e-sports TV program webcast,e-sports personal vedio webcast.They have different content and characteristics.The communication characteritics of e-sports vedio webcast are immediacy,strong interaction,the high viscosity between game anchors and audiences,plebification.The thesis uses the theory of media economics such as “influence economy”
to analyse its profit model.On this basis,the thesis deccribes the communicating value of e-sports vedio webcast:improve the image of network anchor,boost intellectual growth of audiences,strengthen the competitive
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consciousness of audiences,creating multiculturalism.
Through the firsthand experience and contrast with other industry,the thesis describes the present deficiency of e-sports vedio webcast industry:vulgarization caused by the freedom of media environment,violent games occupy the mainstream,loss normalization in e-sports vedio webcast industry with high cost,high mobility of audiences.In the end,the thesis gives four developing advice to e-sports vedio webcast industry:improve the media environment,lead audience`s attention to nonviolent e-sports games,find more ways to get profits,establish industry association to solve problem.
Key Words:E-sports;Webcast;Cyber Games;Web Celebrities
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目录
绪论 (1)
第一节研究背景和意义 (1)
一研究背景 (1)
二研究意义 (1)
第二节研究综述 (2)
第三节研究方法 (4)
第四节创新之处 (4)
第一章电子竞技网络直播的出现及繁荣 (6)
第一节基本概念 (6)
又 吴海英
一电子竞技运动 (6)
好看的外国电影二电子竞技网络直播 (7)
第二节电竞视频传播的历史沿革 (8)
一萌芽：电视节目 (8)
二遇冷：广电文件 (9)
三新生：网络直播 (10)
第三节电子竞技网络直播的繁荣 (12)
一网络基础设施日益完善 (12)
二电子竞技发展如火如荼 (13)
三电竞圈热衷于网络直播 (14)
第二章电子竞技网络直播的现状及传播价值 (16)
第一节电子竞技网络直播的现状 (16)
一类别划分 (16)
怎样才能化好妆二传播特点 (19)
三盈利模式 (20)
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四创新开发 (23)
第二节电子竞技网络直播的传播价值 (25)
一重塑主播形象 (25)
二促进智力发育 (26)
三强化竞争意识 (27)
四催生多元文化 (27)
马天宇 杨幂
第三节电子竞技网络直播的发展趋势 (28)
一渠道与内容的双移动化 (28)
蒋欣捐款惹怒韩红二乱象丛生之后的规范化 (29)
第三章电子竞技网络直播存在的问题及其发展策略 (31)
第一节电子竞技网络直播存在的问题 (31)
一环境自由导致低俗化 (31)
二暴力类游戏占据主流 (32)
三高成本使亏损常态化 (32)
四受众呈现出高流动性 (33)
第二节电子竞技网络直播的发展策略 (34)
一多措并举，全方位优化媒介环境 (34)
二实施引导，重视亲社会竞技游戏 (35)
三开拓渠道，建立多元化盈利机制 (36)吴亦凡背后的人脉关系
四强化合作，发挥行业协会的力量 (38)
结语 (40)
参考文献 (42)
个人简历 (43)
致谢 (44)
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