摘要：“携程在手，说走就走。”的广告语已经在中国妇孺皆知，携程作为中国旅游电子商务的领军企业，它的成长有很多机遇也有许多挑战，它在不同的发展阶段根据自身面临的问题选择了不同的成长路径，并且凭借自己正确的选择在中国在线旅游服务商的行业中一直处于领先地位。本文将先对携程旅行网的基本概况和业务范围进行介绍，并在此基础上对成长路径选择方面展开详细论述，并将它与美国的在线旅游服务商企业进行比较，得出中国在线旅游服务商企业在预定效率、网站流量来源、业务独特性和品牌合作等方面比较不足的结论，并针对这些不足为携程的更好发展提出意见和建议，以期为中国在线旅游服务商发展提供借鉴。
关键词：成长路径；中美比较；在线旅游服务商；携程旅行网
The analysis of Xiecheng growth path
Abstract: the advertisement,“gone with Xiecheng" , is prevalent in china,. as the lead in Chinese online travel business, Xiecheng face many changes and opportunities. the path to success that Xiecheng chosen is based on its situation. in addition, the right decision make Xiecheng to be on the top in china online travel business. the essay will introduce the basic information and business segment about Xiecheng. furthermore, explanation in path to success will be main point. compared with American online company, i find the China`s reservation rate, origin of browse rate, business differentiation, and strategies alliance are in disadvantage. for such shortages, i give strategic proposals to Xiecheng, which it is to set example for other Chinese online travel companies.
Keywords:growth paths;Comparison of China and the United States;Online travel service providers;Xiecheng
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