保密类别 编 号
本 科 毕 业 论 文
院(系)别 文化管理学院
专 业 影视制片管理
班 级
姓 名
学 号
指导教师
中国传媒大学南广学院
有关长城的谚语2014年 3 月 20 日
摘 要
在2000年的时候,娱乐圈的明星挣了钱的投资大多数是酒吧和餐馆,例如李亚鹏、刘嘉玲等是其中的代表。利用自身的名气以及丰厚的片酬作为筹备资金，更多的是吸引忠实粉丝成为自己重视顾客，在商场上无往不利。随着近年来，国际化水平越来越高，信息流通速
度越来越快,加快了国际化的交流水平。继很多国外明星大行其道的进行自创品牌以后，中国明星也开始尝试创立属于自己的品牌。这一代的明星多爱创立潮流品牌，多集中在时装、皮包、香水等。明星创立品牌，作为新兴的品牌类别，正以迅猛的速度发展壮大。如今，已经有越来越多的明星开始创立自己的品牌，但是并不是所有的明星创立的品牌都是成功的，成功的潮流品牌可以创造出更多的附加值，所以要想有一条好的发展道路必须要制定一条适合自己潮流品牌的策略。本文将目前中国明星自创潮流品牌的发展进行探讨，并提出相应的发展策略。
关键词:中国明星；自创潮流品牌；发展对策
ABSTRACT当你见到天上星星
In 2000, when the stars of the entertainment investments made money most bars and restaurants , such as Wang Hao , Carina Lau and so is one of the representatives . Use their fame and lucrative paycheck as preparatory funds is to attract more attention to their
better>什么古装电视剧好看own customers become loyal fan base, almost always in the market . As in recent years , increasingly high international level , the flow of information faster, speed up the internationalization of the exchange level. Following the popularity of many foreign stars were his own brand after the Chinese star began experimenting with the creation of their own brand. This generation of multi- star love fashion brand founded , mostly concentrated in fashion, handbags , perfumes and so on. Star creation of the brand , as a new brand category , is growing at a rapid pace to grow . Today , there have been more and more stars began to create their own brand , but not all are successful celebrity brand creation and successful fashion brands can create more value-added, so in order to have a good development path must develop a strategy for their own fashion brand . This article will present Chinese star own brand development trend to explore , and the corresponding development strategies高考填志愿知识与技巧
Key Words：Chinese star; own fashion brand; develop the policy谢颖颖老公
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