2015年Interbrand全球最佳品牌排行榜
[摘要] 全球领先的品牌咨询公司Interbrand,日前发布“2015年全球最具价值品牌100强”排行榜,华为继去年成为入围该榜单的首家中国大陆企业后,今年继续榜上有名,并且其排名由94位上升到88位,联想集团今年成功上榜,位居榜单第100名,至此中国全球最佳品牌排行榜已有两家。
    2015年Interbrand全球最佳品牌 TOP 100
佩甄
2015 Rank
Brand
Region/Country
Sector
Brand Value
Change in Brand Value
1
Apple(苹果)
United States
Technology
170,276 $m
43%
2
Google(谷歌)
United States
Technology
120,314 $m
12%
3
Coca-Cola(可口可乐)
United States
Beverages
78,423 $m
-4%
4
Microsoft(微软)
United States
Technology
67,670 $m
11%
5
IBM
United States
Business Services
65,095 $m
-10%
6
Toyota(丰田)
Japan
Automotive
49,048 $m
16%
7
Samsung(三星)
South Korea
Technology
45,297 $m
0%
8
GE通用电气
United States
Diversified
42,267 $m
-7%
9
McDonald's(麦当劳)
United States
Restaurants
39,809 $m
-6%
10
Amazon(亚马逊)
United States
Retail
37,948 $m
29%
11
BMW(宝马)
Germany
Automotive
37,212 $m
9%
12
Mercedes-Benz(奔驰)
Germany
Automotive
36,711 $m
7%
13
Disney(迪士尼)
United States
Media
36,514 $m
13%
14
Intel(英特尔)
United States
Technology
35,415 $m
4%
15
Cisco(思科)
United States
Technology
29,854 $m
-3%
16
Oracle甲骨文
United States
Technology
27,283 $m
5%
17
Nike(耐克)
United States
Sporting Goods
23,070 $m
16%
18
HP(惠普)
United States
Technology
23,056 $m
-3%
19
Honda(本田)
Japan
Automotive
22,975 $m
6%
20
Louis Vuitton路易威登
France
Luxury
22,250 $m
-1%
21
H&M
Sweden
Apparel
22,222 $m
5%
22
Gillette吉列
United States
FMCG
22,218 $m
-3%
23
Facebook脸谱
United States
Technology
22,029 $m
54%
24
Pepsi百事可乐
United States
Beverages
19,622 $m
3%
25
American Express美国运通
United States
Financial Services
18,922 $m
-3%
26
SAP
Germany
Technology
18,768 $m
8%
27
IKEA
Sweden
Retail
16,541 $m
4%
28
Pampers帮宝适
United States
FMCG
15,267 $m
8%
29
UPS
United States
Transportation
14,723 $m
2%
30
Zara
Spain
Apparel
14,031 $m
16%
31
Budweiser(百威)
United States
Alcohol
13,943 $m
7%
32
eBay
United States
Retail
13,940 $m
-3%
33
J.P. Morgan
United States
Financial Services
13,749 $m
10%
34
Kellogg's家乐氏
United States
FMCG
12,637 $m
-6%
35
Volkswagen大众汽车
Germany
Automotive
12,545 $m
-9%
36
Nescafé雀巢
Switzerland
Beverages
12,257 $m
7%
37
HSBC汇丰银行
United Kingdom
Financial Services
11,656 $m
-11%
38
Ford福特汽车
United States
Automotive
11,578 $m
6%
39
Hyundai(韩国现代
South Korea
Automotive
11,293 $m
8%
40
Canon佳能
Japan
Electronics
11,278 $m
-4%
41
Hermès爱马仕
France
Luxury
10,944 $m
22%
42
Accenture埃森哲
United States
Business Services
10,800 $m
9%
43
L’Oréal
France
FMCG
10,798 $m
6%
44
Audi奥迪
Germany
Automotive
10,328 $m
5%
45
Citi花旗银行
United States
Financial Services
9,784 $m
12%
46
Goldman Sachs高盛集团
United States
Financial Services
9,526 $m
9%
47
Philips飞利浦
Netherlands
Electronics
9,400 $m
-8%
48
AXA法国安盛公司
France
Financial Services
9,254 $m
14%
49
Nissan日产
Japan
Automotive
米的妈妈是谁9,082 $m
19%
50
Gucci古驰
Italy
Luxury
8,882 $m
-14%
51
Danone达能集团
France
FMCG
8,632 $m
5%
52
Nestlé
Switzerland
FMCG
8,588 $m
7%
53
Siemens西门子
Germany
Diversified
8,553 $m
-1%
54
Allianz(德国安联集团)
Germany
Financial Services
8,498 $m
10%
55
Colgate(高露洁)
United States
FMCG
8,464 $m
3%
56
Porsche(保时捷汽车)
Germany
Automotive
8,055 $m
12%
57
Cartier(卡地亚)
刘欢个人资料France
Luxury
7,924 $m
6%
58
Sony(索尼 )
Japan
Electronics
7,702 $m
-5%
59
3M
United States
Diversified
7,243 $m
17%
60
Morgan Stanley摩根士丹利
United States
Financial Services
7,083 $m
12%
61
Visa
United States
Financial Services
6,870 $m
15%
62
adidas(阿迪达斯)
Germany
Sporting Goods
6,811 $m
-8%
63
Thomson Reuters汤森路透
Canada
Media
6,583 $m
-12%
64
Discovery探索频道
United States
Media
6,509 $m
6%
65
Panasonic(松下)
Japan
Electronics
6,436 $m
2%
66
Tiffany & Co.蒂芙尼
United States
Luxury
6,306 $m
6%
67
Starbucks星巴克
United States
Restaurants
6,266 $m
16%
68
Adobe
United States
Technology
6,257 $m
17%
69
Prada(普拉达)
Italy
Luxury
李玲玉个人资料简介6,222 $m
4%
70
Santander西班牙国际银
Spain
Financial Services
6,097 $m
13%
71
Xerox 施乐
United States
Business Services
6,033 $m
-9%
72
Caterpillar 美国卡特彼勒公司
United States
Diversified
5,976 $m
-12%
73
Burberry 博柏利
United Kingdom
Luxury
5,873 $m
5%
74
Kia 起亚
South Korea
Automotive
5,666 $m
5%
75
KFC 肯德基
United States
Restaurants
5,639 $m
-7%
76
MasterCard  万事达卡
United States
Financial Services
5,551 $m
17%
77
Johnson & Johnson 美国强生
United States
FMCG
5,533 $m
7%
78
Shell 壳牌
Netherlands
Energy
5,530 $m
-12%
79
Harley-Davidson 哈雷戴维森
United States
Automotive
5,460 $m
14%
80
DHL
United States
Transportation
5,391 $m
6%
81
Sprite 雪碧
United States
Beverages
5,365 $m
-5%
82
Lego  乐高公司
Denmark
FMCG
5,362 $m
New
83
John Deere  美国迪尔公司
United States
Diversified
5,208 $m
2%
84
Jack Daniel's  杰克·丹尼
United States
Alcohol
5,161 $m
6%
85
Chevrolet   雪佛兰
United States
Automotive
5,133 $m
傍怎么读
2%
86
FedEx  联邦快递
United States
Transportation
5,130 $m
16%
87
Land Rover  路虎
United Kingdom
Automotive
5,109 $m
14%
88
Huawei  华为
China
Technology
4,952 $m
15%
89
Heineken  喜力/海尼根
Netherlands
Alcohol
4,822 $m
14%
90
MTV
United States
Media
4,763 $m
-7%
91
Ralph Lauren  拉尔夫·劳伦
United States
Apparel
4,629 $m
-7%
92
Johnnie Walker 尊尼获加
United Kingdom
Alcohol
4,540 $m
-6%
93
Corona假面女小希  莫德罗啤酒公司
Mexico
Alcohol
4,456 $m
2%
94
Smirnoff  伏特加
United Kingdom
Alcohol
4,407 $m
-4%
95
Kleenex  舒洁
United States
FMCG
4,330 $m
-7%
96
Hugo Boss
Germany
Apparel
4,270 $m
3%
97
PayPal
United States
Financial Services
4,251 $m
New
98
Mini
United Kingdom
Automotive
4,243 $m
New
99
Moët & Chandon轩尼诗-路易·威登
France
Alcohol
4,131 $m
New
100
Lenovo(联想)
China
Technology
4,114 $m
New
各国入围数量排名
数量排名
国家名称
公司数量
第1名
美国
52家
第2名
德国
10家
第3名
法国
7家
第4名
日本
6家
第5名
英国
6家
第6名
韩国
3家
第7名
荷兰
3家
第8名
瑞士
2家
第9名
瑞典
2家
第10名
西班牙
2家
第11名
意大利
2家
第12名
中国
2家
第13名
加拿大
1家
第14名
丹麦
1家
第15名
墨西哥
1家