摘  要
21世纪是一个信息多元的新纪元，而我们身处在这个信息发达的时代洪流里，也从中体会到了数字媒体带给大家的乐趣。现如今，大量的动画影视作品陆续在各大院线上映，并散发着耀眼璀璨的光芒。数字媒体艺术作为一种特殊的表现方式，在艺术方面有着深远的重要影响。近些年，数字媒体艺术应运而生，并且开始在动画影视中得到了广泛的应用与发展。据此，本文将以《哪咤之魔童降世》为例，浅析数字媒体艺术发展下的国产动画该如何在观念上创新，并尝试性论述观念创新下的国产动画发展趋势，以期能丰富数字媒体艺术在新世纪、新时代、新艺术领域的学术研究。
关键词：数字媒体艺术；动画制作；花木兰取消院线上映计算机；创新；发展趋势
Abstract
The 21st century is a new era of information diversity， and we are living in this era of information， and also feel the digital media to bring everyone fun. At present， a large number of animation films have been shown in cinemas， and they are shining with brilliant
light. As a special way of expression， digital media art has a profound and important influence on art. In recent years， digital media art arises at the historic moment and begins to be widely applied and developed in animation film and television. In view of this， this paper will take "The Magic Child of Naizha coming into the World" as an example to analyze how domestic animation should be innovated in concept under the development of digital media art， and try to discuss the development trend of domestic animation under the innovation of concept， so as to enrich the academic research of digital media art in the new century， new era and new art field.
Key words: Digital media art； Animation； Application； Innovation； The development trend