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中国有2亿7100万网络消费者,这意味着中国的5亿 9 100万网民中有近半数在网上购物。如淘宝和天猫的网购 网站,在XX年销售量加在一起有1万亿美元。这两家网站 都会在中国的光棍节这天发起促销活动,他们的促销策略 是相关商品的五折优惠、比如“男朋友抱枕”、上书“我肉 多所以我单身”的套头衫等。亚马逊网称将该站上将有“2
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网络巨头阿里巴巴的创始人马云在10月底会见李克强 总理的时候曾对总理坦言,X X年光棍节期间,阿里巴巴的 销售量有'‘近33亿美元”一一比XX年美国的'‘网购礼拜 一”创下的约15亿美元销售量翻了一番。对XX年的光棍 节,马云预测销售量将突破49亿。
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消费者体中单身族的崛起并不是没有代价的。据 《中国财经杂志》报道,在光棍节期间,为了处理3亿 2300万份包裹,许多大型物流公司需要筹措超过100台货 运飞机四处奔走。
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