浙产电视剧：风景这边独好
文/ 范志忠 王一星
新时代以来，浙产电视剧持续推动产业链创新链供应
链价值链迈向中高端，积极探索“互联网+”新业态的规范发展，产生了诸如《温州一家人》《鸡毛飞上天》《外
交风云》《在远方》《都挺好》《琅琊榜》等一大批思想
电视剧创作精品迭出
东南形胜，三吴都会，钱塘自古繁华。浙江电视剧的
创作与繁荣，得益于干在实处、走在前列、勇立潮头的浙江精神和得天独厚的人文地理优势。2012年以来，浙江影视产业发展迅猛，不仅在数量上位居全国前列，而且在质量上独领风骚，成为当前中国电视剧市场上引人瞩目的“浙江军团”。中国电视剧飞天奖和中国电视金鹰奖堪称中国电视剧的最高奖项，在2012年至2022年这十年间，浙产电视剧的表现非常亮眼，每一届的金鹰奖和飞天奖都有浙产电视剧荣膺大奖，2022年刚刚发布的第31届中国电视金鹰奖候选名单中，浙江影视（集团）有限公司的《瞄准》《输赢》《问天》，华策影视集团的《我们的新时代》《觉醒年代》《平凡的荣耀》《以家人之名》，杭州佳平影业有限公司的《大浪淘沙》等电视剧纷纷入围。此外，浙产
电视剧《国家命运》《温州一家人》《鸡毛飞上天》《麦香》等，先后入选中国“五个一工程”优秀作品，令人瞩目。 新时代，浙产电视剧在国际市场上的表现也可圈可点。
《致我们单纯的小美好》《下一站是幸福》《天盛长歌》《以家人之名》等多部剧集登陆Netfl ix 平台，位列中国影视公
司第一位。《鸡毛飞上天》被翻译成英、法、俄、西、葡、韩、蒙、菲、缅语等12种语言，先后在美、英、法、匈牙利等30
余个国家和地区播出，覆盖人口基数达20亿以上。与此同时，浙产影视剧近年来还斩获许多国际大奖，有效地拓展了中国国产影视剧在海外的影响力和传播力。2016年出品的《传奇大亨》，成为首部入围戛纳电视节的华语电视剧；2017年出品的《三生三世十里桃花》入选MIPTV“全球最受欢迎电视剧”前50位，成为率先登上这一榜单的中国电视剧；2019年出品的《外交风云》斩获美国亚洲影视节
七项金橡树大奖；2020
年出品的励志剧《加油，你是最棒《运河边的人们》以当代大运河为背景，聚焦干部路长河勤政实干，带领沿
女星露底照岸人民治理河道污染保护生态环境、传承历史文化完成申报世遗、发展大运河旅游树立城乡共同富裕
样板等一系列动人故事。
Set against the Grand Canal of today, na l focuses on People Along the Grand Cana Lu Changhe, a hardworking local offi cial, and tells the story of how he leads the people along the canal to tackle pollution, protect the ecological environment, and pursue common prosperity.
『浙』十年特别视点 SPECIAL FEATURE: ZHEJIANG IN THE PAST DECADE
的》脱颖而出，获得第15届首尔国际电视节银鸟奖；2021年出品的《锦绣南歌》斩获第49届国际艾美奖 “最佳电
视连续剧”的殊荣，这也是中国电视剧首次荣获国际艾美奖。浙产电视剧之所以“墙内开花墙内外都香”，就在于以“小人物”写“大时代”，以“共同记忆”写“历史瞬间”，让个体命运和情感与国家历史和事件“迎头相撞”。如《大江大河》系列剧叙述改革开放以来国营经济、集体经济和个体户这三种经济业态在改革浪潮中不断探索与突围，而剧作却从宋运辉、雷东宝、杨巡这三个小人物的命运浮沉见微知著，折射出时代与社会发展的宏大主题。《在远方》聚焦快递行业，讲述了民营经济和互联网经济快速发展的大背景下时代弄潮儿与追梦人的创业传奇经历，展现出新时代社会所呼唤的新型商业关系、社会关系和人际关系，谱写了与时代同步的精神内涵。《麦香》展现了1980年以来长达30年的乡村改革史，生动诠释了我们这个时代的乡村建设正在走向美好的未来，体现了积极反映人民生活的
使命感，描绘了一幅乡村振兴的时代画卷。
敏捷的反义词是什么影视基地集化发展
与浙产影视剧在全国风景独好相呼应，浙江影视基地
的建设同样一枝独秀。作为中国首个国家级影视产业实验
区，浙江横店影视产业实验区在二十余年的发展过程中完
成了影视产业全生产要素的集聚，已建成30余个大型实景
基地和100余座专业摄影棚，是全球规模最大、配套服务最完善和产业链最完整的龙头影视基地。全国每年大约有70%的剧组来横店拍戏，四分之一的电影、三分之一的电视剧出自横店。横店影视产业基地构建了包括电影审查中心、电视剧审查工作站、横店影视产权交易中心等在内的完善的影视产业服务机制，吸引了华谊兄弟、正午阳光、博纳影业等1300多家影视企业安家落户，为横店影视文化产业发展持续赋能。横店也因此成为全球最大的影视实景拍摄基地，被誉为“中国影视梦工厂”。此外，象山影视城、
诸暨长城影视基地、金华永康西溪影视基地、湖州影视城等纷纷崛起，形成了以横店影视基地为核心、辐射周边城市影视拍摄的产业集。
2020年疫情暴发，使影视基地遭遇了前所未有的寒冬，经历了两年多的挣扎与蓄势后，影视基地展开一系列的转型和突围。近年来，浙江的高科技影视基地逐渐发展起来，在一定程度上缓解了疫情影响下的影视拍摄问题，促进了影视基地的升级和换代。例如2020年，象山影视城建立了国内首个LED 摄影棚，进入了5G 拍摄的新时代，LED 虚拟场景还能够做到自由切换场景，不管白天黑夜，能够使剧组的拍摄制作过程完全不受影响。2021年，在横店影视文化产业聚集区内，上线了影视文化产业大脑。这是一个包含决策分析系统、横影通、云勘景等多种模块的场景应刘雯
用平台，能为剧组提供更高标准服务，甚至将逐步实现影
电视剧市场聚焦现实题材创作，以现实主义精品展现新时代风貌，浙产剧当仁不让。
As China’s TV drama market focuses on realistic themes and refl
ects the new era through realistic works, Zhejiang-produced TV dramas are a force to be reckoned with.
大举措。2017年， “浙江传媒学院华策电影学院”成立，这也是浙江省首个专业电影学院。2021年，华策影视投办了全国第一所影视技工学校—— 浙江华策影视技工学校，与数十家校企合作单位建立了学习实践、实训实战的合作平台。2022年，中国美术学院电影学院成立，旨在探索未来影像，聚焦以导演、摄影、美术为优势的影视创作体，为新时代的中国影视化育英才，共创中国影视的“浙江潮”。踏遍青山人未老，风景这边独好。在过去的十年里，浙江电视艺术产业积厚成势、蓄力跃升，浙江影视文化工作者围绕国家所需、浙江所能、众所盼、未来所向的原则，生产创作了一批与社会主义现代化先行省相匹配的优秀电视剧。在未来，浙产电视剧将坚守“建设影视文化创新中心和影视产业高质量发展基地”这一目标，继续推出具有传播度、辨识度、认可度的精品力作，反映时代的新气象，讴歌人们的新创造，推动新时代浙产电视剧创作从高原走
向高峰。
视作品从剧本创作、剧组筹备、影视拍摄到后期制作、宣
传发行等全产业链的数字化、标准化、工业化。比如“云勘景”应用，通过VR 全景拍摄，汇集了130个摄影棚、36个实景基地、60个省内外外景基地资料，让剧组在云端就能看景，大大提高工效。又比如
“横影通”应用，一键链接演员和剧组，剧组可在线上完成演员招募、通告发布、酒店预约、高危作业申请等业务，从业人员也可通过申请“横影码”无障碍进出剧组，避免以往进组的复杂步骤，参演流程减少80%。在横店，数字化场景已经应用在全产业流程，
空气炸锅烤红薯这里所打造的“虚拟空间”，能创造出“万千世界”，确保了影视拍摄的正常运转。
近年来，横店影视城坚持“影视为表、旅游为里、文
化为魂”的经营理念，展现出高科技化、集化和文旅化的发展趋势。横店影视城已经不再只是一个影视拍摄的外景地，不仅实现了产业纵向关联的贯通，还建有国际会议中心、国贸大厦、影视城宾馆等旅游、住宿、会务场所，探索电影产业与旅游业、商贸、会展的横向结合。此外，面对文化旅游产业的转型升级，横店影视城制定了“影视文化+”的发展指引，通过推动影视文化IP 与多种娱乐休闲业态融合，构建文旅大消费体系，打造了一个“影视泛
娱乐”文化IP。
影视人才培育创新
影视人才培养，始终是影视产业链上的核心环节。近
年来，浙江通过推进“文艺浙军”建设工程，推进“五个一批”人才工程、实施青年影视人才“新光计划”等，完善多层次影视文艺人才引育机制。此外，2013年以来，由浙江省人力资源和社会保障厅与浙江省广电局联合主办的“浙江省影视产业高端人才培训项目”，通过与海外名校合作，培养了一批通晓国际影视制作流程和规则，具备创
新理念和统筹能力的影视专业人才，为加快实现浙江省影视产业转型升级提供有力的人才和智力保障。
2020年，坐落在杭州的之江编剧村正式启用，这个聚各方之力打造的全国领先、业界一流的文艺内容创作研发平台，云集了一批声名赫赫的编剧：刘和平、马继红、王宛平、申捷等，自成立以来，之江编剧村邀请了多位知名编剧、高校专家、影视公司代表举办专题讲座、创作论坛、编剧沙龙、编剧训练营等活动，还举行了多场重大题材影视创作项目的研讨会和论证会，为青年编剧提供了常态化
的业务能力提升渠道和良好的交流平台，成为浙江孵化影
视高峰之作的基地。
在影视专业人才培养方面，浙江近年来推出了诸多重
在反映时代变迁的“新时代三部曲”中，除了《运河边的人们》外，还有反
映共同富裕山乡巨变的《看得见风景的窗》和讲述国有钢铁企业转型发展与城市变迁的《西铁城的烟花与少年》。
In addition to People Along the Grand Canal, the “New Era Trilogy”, which refl ects the changes of the times, includes Windows with a View, which shows the transformation of rural areas, and ity , which describes the Fireworks and Teenagers in the West Iron City development of state-owned steel enterprises and changes in cities.
『浙』十年特别视点 SPECIAL FEATURE: ZHEJIANG IN THE PAST DECADE
By Fan Zhizhong Wang Yixing
浙产电视剧《岁月如歌》反映台州大陈岛的垦荒精神。
The Zhejiang-produced TV series uth showcases the “reclamation spirit”
Song of Youth
of Dachen Islands, Taizhou city.
Zhejiang-Made TV Dramas: A Force to Be Reckoned With
Zhejiang-produced TV dramas have continued to push the industry, innovation, supply, and value chains to the high end, and with the development of the new business format of internet plus, a number of well-made, thought-provoking works such as Legend
of Entrepreneurship, Feather Flies , Diplomatic Situation, On the Road, All Is Well, Nirvana in Fire have attracted public attention.
Zhejiang’s fi lm and television has become a cultural gold business card.
Th e prosperity of Zhejiang’s TV industry shows the benefi ts that come from the Zhejiang spirit of moving with the times and the unique humanistic and geographical advantages of Zhejiang province. Having developed rapidly since 2012 and a leader in China in terms of quantity and quality, Zhejiang film and television industry is now the eye-catching “Zhejiang legion” in the domestic market. From 2012 to 2022, Zhejiang-produced TV dramas won top prizes in every Golden Eagle Award and Feitian (Flying Apsaras) Award, the most prestigious awards for Chinese TV shows. In the shortlist of the 31st Golden Eagle Award in 2022, nearly 10 Zhejiang-made TV dramas are included, such as
Sniper, Lose & Win and Space Probing , presented by Zhejiang
Films and TV (Group) Co. Ltd, New Generation, The Age of湖南省旅游景点
Awakening , and Go Ahead presented by Huace Group.
Th e performance of Zhejiang TV series in the international market is also prominent. A Love So Beautiful, Find Yourself,
The Rise of Phoenixes and Go Ahead and several others have
landed on Netfl ix, ranking fi rst among Chinese fi lm and television companies. T ranslated into 12 languages i ncluding English, French and Russian, Feather Flies has been on show in 30-odd countries and regions, including the US and the UK, covering a population of two billion. Many international awards have been won. Legend Tycoon produced in 2016 was the fi
rst Chinese TV series shown at MIPCOM . In 2017, Eternal Love was on the Top 50 list of the MIPTV Most Popular TV Drama, the first in China. In 2019,朴信惠李钟硕
Diplomatic Situation won seven Golden Oak Awards at the Asian-
American Film and TV Festival. Mr. Fighting , a TV drama hit in 2020, won the Silver Bird Prize at the 15th Seoul International Drama Awards. In 2021, The Song of Glory was awarded Best T elenovela at the 49th International Emmy Awards, an honor that went to a Chinese TV drama for the fi rst time.
Zhejiang-produced TV dramas are booming because the “big” times are portrayed via lives of “small” average people, so that
individual fate and emotions collide with major national history and events. For example, from the vicissitudes of the heroes Song Yunhui, Lei Dongbao and Yang Xun, Like a Flowing River shows the exploration and breakthroughs of three economic systems, state-run, collective and self-employed, since the Reform and Opening-up, refl ecting the grand discourse of the times and social development.
Along with the development of Zhejiang-produced films and TV dramas, the construction of film and television bases is also thriving. In more than 20 years of development, with all-round clustering of production factors in the industry, over 30 large-scale live-action bases and more than 100 professional studios have been established in Zhejiang, becoming the world’s largest film and television industrial cluster with the most complete supporting services and industrial chain. Th e He
ngdian World Studios, located in Zhejiang’s Dongyang city, provides a complete service mechanism for the fi lm and television industry, including the Film Review Center, the TV Review Station and the Hengdian Film Property Exchange Center, attracting more than 1,300 film and television companies including Huayi Brothers, Daylight Entertainment and Bona Film Group Limited. About 70 percent of China’s crews come to Hengdian World Studios every year, making it China’s center of realizing one’s filming dreams. Besides, fi lm and television bases in surrounding cities such as the Xiangshan Global Studios have risen one after another, forming an industrial cluster with Hengdian World Studios as the core while radiating to neighboring cities like Xiangshan, Zhuji, Yongkang and Huzhou.
Th e outbreak of the COVID-19 pandemic in 2020 brought Zhejiang’s film and television industry an unprecedented cold winter. Yet after more than two years of fight, it kicked off a series of transformations and breakthroughs. The gradual development of high-tech fi lm and television bases has promoted the upgrading and transformation of the industry. In 2021, the Film and Television Cultural Industry Brain was launched in the Hengdian Film and Television Cultural Industrial Cluster. It is a scene-application platform that includes various modules such as decision analysis system and cloud scene survey. It not only provides high-standard services for crews, but fosters the digitali
zation, standardization and industrialization of the entire industry chain. For example, the “cloud location search” application brings together materials from 130 studios, 36 real-scene bases and 60 outdoor-scene bases through VR panoramic shooting. In Hengdian, digital scenarios have been applied to the entire production process. “Thousands of worlds” are created in virtual space.
Hengdian World Studios not only realizes the vertical agglomeration of film and television industry, but explores the horizontal integration of the industry with tourism and commerce, for it has also established international conference centers, hotels and other tourism, accommodation, and conference venues.
Talent cultivation has always been the core link in the industry chain. Zhejiang has improved the multi-level introduction and cultivation mechanism for literary and artistic talents by promoting the construction of the “Zhejiang Literary and Art Army” project. Since 2013, through cooperation with overseas prestigious schools, the Zhejiang Film and Television Industry High-End Talent T raining Program has cultivated a group of professionals who are not only familiar with international fi lm and television production processes and rules, but have innovative and overall planning capabilities, providing a powerful intellectual guarantee for the acceleration of industrial transformation and upgrading.
Located in Hangzhou, Zhijiang Playwright Village was offi cially opened in 2020. As a fi rst-class R&D platform for literary and artistic content creation, it has gathered a group of renowned playwrights, such as Liu Heping, Ma Jihong, Wang Wanping and Shen Jie. Since its establishment, the village has invited various well-known scriptwriters, experts, and representatives of fi lm and television companies to deliver lectures, and hosted a number of seminars and training camps on major fi lm and television creation projects. It has become a base for incubating high-quality fi lm and television products in Zhejiang.
Zhejiang has implemented other major initiatives for the cultivation of film and television professionals. Since 2017, a few professional fi lm schools have been established. In 2022, the School of Film Art was founded by China Academy of Art, aimed to cultivate talents for the new era of Chinese fi lm and television, and jointly create the “Zhejiang Tide” in the domestic market.
In the past decade, Zhejiang’s film and television cultural professionals have produced tons of excellent TV dramas focused on what the country needs, what Zhejiang can do, what the public expect and what the future holds. In the future, adhering to the strategic goal of “building a fi lm and television cultural innovation center and a high-quality development base”, Zhejiang’s TV industry will continue to produce high-quality products with wide distribution and high recognition, and push Z
hejiang-produced dramas to another peak.
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