Personal Statement
My father, an experienced editor of the newspaper officer of ......Daily, led me to the world of mass media. I have been exposed to the communication and media industry ever since my childhood. This exposure inspired my interest in this field. Selected to be a member of the broadcasting station after entering primary school, I recited news releases that I and other students had written. And I did not give up my love for communication and media during my undergraduate studies, for I participated in the secretary department of the student union and ran for and won the position of Director. Serving as the director, I kept records of all the activities and competitions, including basketball competitions and volunteer activities; created publicity materials and then completed news reports for publication in the newspaper of the department. Not only did I broaden my knowledge of methods of information dissemination, but also my enthusiasm about communication and media grew.
Benefiting from the high quality modules of ......, I became well versed in English, and gained insights into oriental and western cultures. Studying Selected Reading of British and American Newspapers exposed me to variations in origin, literary form, type setting and other characteristics of different newspapers, such as the development of The Times. Moreover, I closely studied headlines, elements and syntactic features of news, paying particular attention to the wording and phrasing as
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well as the utilisation of acronyms. My classmates and I were required to deliver many presentations during our classes and buckled to the writing of recent news. I did quite well in my studies and achieved 89% in the final examination. I felt I had a solid foundation for continuing my studies.
Apart from the curriculum I studied in the university, I was engaged in rigorous self-study of media and communication, and spared no efforts to develop expertise in my field. Specifically, I regularly read academic journals, both Chinese and international, to keep myself informed about the current affairs and the latest developments in media. I also attended lectures on media and communication, consulted with professors within the school of communication; racked my brain to find ways in order to strengthen my theoretical knowledge of this field.
In addition to my academic studies in communication and media, I have been actively involved in various activities. When I was a junior, I participated in a commercial football match, and acted as one of three trainees who took charge of news spread. This competition lasted for approximately two months, and I was primarily responsible for online promotion, especially the Wechat (a mobile messaging App similar to WhatsApp) promotion and written publicity. I interviewed different teams and took photos, after which I updated and released the daily financial news and articles via the teams’ official Wechat accounts. These experiences provided me with invaluable practical, hands-on 深圳旅游景区>郭碧婷爸爸
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experience in news writing. It gradually dawned upon me that concise yet comprehensive headlines and eye-catching pictures were designed to appeal to the target readers. And I also had a clearer picture of the procedures of athletic contests and the significance of new media in connecting audiences with performers.
With my enthusiasm for and knowledge about media and communication, I did not hesitate to accept internships in the Newspaper Office of ...... News and Periodical Office of Wealth Magazine during the summer vacations of 2013 and 2014. Working in the Department of E-Commerce of Newspaper Office of ......News, I was involved in the online promotion of an online store. After contacting shop owners, I went on field visits during which I produced video interviews. I carried out the tasks of post-production, completed slogans and then posted the final work onto the internet. In addition, I was also in charge of updating the daily news and shopping information on the webpage, and writing proposals of special column and promotional materials of activities. Obviously, the internet accelerates the dissemination of information; it not only provides a platform for us to respond to the feedbacks of clients without delay, but also offers useful information and convenience to target customers, During my internship in the Periodical Office of Wealth Magazine, I learned more about the process of magazine publication, from concept development to interviews and collection of articl
es to be published, translation of various English financial articles to Chinese, and finally journal proofreading. My insights into both traditional media and social media were enhanced through my internship experiences. I am now equipped with extraordinary communication skills, writing ability, acute observational capacity and enhanced social adaptability, which triggers my intense desire to embark on a career in media and communication.
In May and June, 2015, I participated in the Early Childhood Education Development Project of Sri Lanka. This experience provided me with more exposure to foreign culture, especially the different modes of information transmission. During my experience in Sri Lanka, the idea of studying abroad emerged in my mind. I, an out-going girl with great passion for media and superb communicative skills, believe that by immersing myself in the frontiers of media and communication I will be able to add to my body of knowledge and gain the skill sets I need to get into this area. As a leading institution, your prestigious university owns its reputation and respect from employers around the world, and hence provides more available career opportunities in those big name companies, where I can continue my learning and accumulate hands-on experience. I hope that, by enrolling in your programme, I will be equipped with a unique experience combining advanced knowledge of up-to-the-minute communication skills and techniques via case studies and practical examples of best pra
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