药学专业学什么摘 要
吃什么食物减肥近年来,运动服装成为了人们必不可少的消费项目,这给国内外的众多运动品牌带来了更多的机遇和挑战。在面对如今竞争非常激烈的运动市场中不断出现的竞争者以及消费者多样化的需求,作为国际著名运动品牌的阿迪达斯应该如何进行营销策略改变,制造出符合时代潮流以及满足消费者需求的产品。因此,文章分析了阿迪达斯目前的销售状况,借助SWOT分析和4P组合策略分析,发现阿迪达斯福建省营销存在产品款式老旧且供消费者选择性少、产品价格幅度波动大、线上与线下缺乏联动性、渠道建设不够广泛、营销队伍建设不全面,并提出相应的改进策略:大胆创新,积极研发出符合时代潮流的产品;对价格严格监控,提供公平和谐的销售环境;延伸促销方式,刺激消费者购买;开拓新渠道,拓展渠道多样化;健全营销队伍建设,提升服务形象。
关键词: 阿迪达斯;营销策略;福建省
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Abstract
Abstract
马景涛老婆In recent years, sportswear has become an indispensable consumer item, which has brought more opportunities and challenges to many sports brands at home and abroad. Faced with the diversified needs of competitors and consumers in today's highly competitive sports market, how should Adidas, an internationally renowned sports brand, change its marketing strategy to create products that meet the trend of the times and meet consumer needs . Therefore, the article analyzes the current sales situation of Adidas. With the help of SWOT analysis and 4P combination strategy analysis, it is found that Adidas Fujian Province marketing has old product styles and little choice for consumers, product price fluctuations are large, and online and offline lack Linkage, channel construction is not extensive enough, marketing team is not comprehensive, and corresponding improvement strategies are proposed: bold innovation, actively developing products that meet the trend of the times; strict price monitoring, providing a fair and harmonious sales environment; extending promotional methods to stimulate Consumers purchase; develop new channels and diversify channels; improve marketing team building and enhance service image.
动物是怎么睡觉的Key words: 06超女Adidas;Marketing Strategy;Fujian Province
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