黄河成语
【摘 留学法国要】成功的营销需要营销者兼具情怀和创意，以情怀作为营销的初心，把创意当做营销的形式，始终保持着消费者本位的态度做有针对性的营销。论文以4P理论为基础分析了国内典型营销案例的特点及问题并提出有参考价值的建议。
【Abstract】Successful marketing requires marketers to have both feelings and creativity，买房子要交哪些税 take feelings as the initial intention of marketing， regard creativity as the form of marketing， and always maintain a consumer-oriented attitude towards targeted marketing. Based on the 4P theory， this paper analyzes the characteristics and problems of typical marketing cases in China and puts forward some valuable suggestions.
【关键词】营销策略;4P理论;案例
【Keywords】沾衣欲湿杏花雨的下一句 marketing strategy; 4P theory; case
【中图分类号】小哨兵还原卡驱动F27; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ;【文献标志码】A; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; 高考励志文章【文章编号】1673-1069（2019）05-0065-02
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