钱静怡
柏莱雅市场营销策划方案
王鸥个人资料
高晓松的老婆摘要：市场营销对企业的生存和我国发展的至关重要。本策划主要介绍了柏莱雅市场营销的现状，分析了我国柏莱雅面临的市场营销环境，并在此基础上预测了柏莱雅市场营销的发展趋势。市场营销是企业的一种市场经营活动，即企业从满足消费需求出发，综合运用各种的市场经营手段，把商品和服务整体地销售给消费者。市场营销是包括营销战略决策、生产、销售等阶段在内的总循环过程。企业在市场营销中，无论从事市场调研、产品开发，还是确定价格、广告宣传，都强调以消费者的需求为导向，不仅满足消费者已有的现实需求，还要激发、转化各种潜在需求，进而引导和创造新的需求；不仅满足消费者的近期、个别需要，还要顾及消费的长远需要，维护公众的整体利益。同时，在我国男士化妆品的营销相对于女士化妆品的营销还处于初步阶段，还有很大的发展空间。因此，柏莱雅可以利用女士化妆品来进行男士化妆品的促销。利用女士化妆品来对男士化妆品做宣传。此外，在进行营销的时候，注意利用各种激励的手段来激发职员的工作热情。
东北旅游景点大全
关键词：营销环境；营销现状；宣传；激励；边际价值；


Proya marketing planning programs
让对方看了难受的说说PENG Wen-li
(Marketing 0912 class)
Instructor: Teacher MA Lu
Abstract: Marketing the enterprise's survival and development of our country is essential. The plan describes the status of the Proya marketing, analysis of China Proya marketing environment facing, and on this basis predicted Proya marketing trends. Marketing is a marketing business activities of enterprises, ie enterprises from meeting consumer needs, comprehensive use of various means of market operators, the overall goods and services to sell to consumers. Marketing is a strategic decision, including mark
eting, production and sales, including the total cycle stage. Enterprises in marketing, both in market research, product development, or to determine the price, advertising, have stressed the needs of the consumer-oriented, not only meet consumer
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