人文学院 中文一班 刘梦兰
学号：201422400534
（一）活动背景···········································4中考是几月几号
（二）SWTO分析·········································4
2.1优势（Strength）分析································4
2.2劣势（Weakness）分析································5
2.3威胁（Threat）分析··································6
2.4机遇（Opportunity）分析·······························6
（三）活动目的及意义·····································6
（四）活动目标及主题·····································7
（五）活动具体设计与安排·································7
5.1活动一：网上评比河北人气景点·····················7
第一步：选出人气景区前三甲······················7
第二步：幸运获奖者被赞助旅游·····················8
2023法定节假日第三步：总结前三甲景点之旅······················8
5.2活动二：开展河北旅游景点研讨会··················8
会议概要·········································8
会议具体内容·····································9
会议具体安排·····································9
会议日程及议程··································10
5.3活动三：燕赵之旅展览会···························11
展区设计概要（图/文）·····························11
具体展区设计····································11
第一展区：河北自然景点展区·······················11
北戴河·····································11
野三坡·····································11
苍岩山·····································12
邯郸馆······································12
正定馆······································12
山海关馆····································13
第三展区：河北特美食展区·······················13
保定驴肉火烧································13
河间羊肠汤··································赵薇删除有关黄有龙的所有照片14
老槐树烧饼··································14
（六）活动支出预算·········································14
（七）突发事件处理·········································15
（八）注意事项············································15
谭松韵熊梓淇（九）总结················································15
殷秀梅老公（一） 活动背景
旅游业是战略性产业，资源消耗低，带动系数大，就业机会多，综合效益好。改革开放以来，我国旅游业快速发展，产业规模不断扩大，产业体系日趋完善。旅游作为第三产业，在当今社会发挥着越来越重要的作用，如何充分利用发展机会积极发展旅游业，是目前所有旅游行业提高竞争力的核心。
本次展览旅游活动策划主要侧重于，在京津冀一体化的背景下，对河北省旅游业的策划与设计。本次旅游会展在策划与设计时，注重充分挖掘冀北燕赵历史文化内涵，将燕赵文化融入到现代旅游产业中，同时与河北现代文化相融合，体现着古典文化与创新的紧密结合，将河北省推向旅游的前端。
（二）SWTO分析
河北省内环京津，外环渤海，是中国重要的旅游资源大省，其旅游纪念的开发与设计有其自身的优缺点与机会和威胁。以下通过SWTO分析对其进行分析，为开发提供参考。
1、优势（Strength）分析：
S1：旅游资源丰富
a. 自然旅游资源丰富：自然风光秀美。河北是中国唯一兼有海滨、平原、湖泊、丘陵、山地、高原的省份，地形地貌齐全。有中国十大风景名胜2处，中国旅游胜地四十佳3处，国家级风景名胜区5处，国家级森林公园9处，国家级自然保护区3处。秦皇岛海滨、黄金海岸滑沙场、华北明珠白洋淀、燕山峻岭、太行风光、坝上森林草原均为旅游热点。
b. 人文旅游资源多样化：文物古迹众多。早在5000多年前，中华民族的三大始祖黄帝、炎帝和蚩尤就是在河北由征战到融合，开创了中华文明史。春秋战国时期，河北地属燕国和赵国，故有“燕赵”之称。元、明、清三朝定都北京，河北成了拱卫京师的畿辅之地。悠久的历史使河北形成了深厚的文化积淀。全省有省级以上文物保护单位670处，其中国家级严正花 三级88处，是中国著名的文物大省。河北现有世界文化遗产3处，历史文化名城5座。主要景点有承德避暑山庄和外八庙，清代帝王陵寝清东陵和清西陵，长城精华地段等。此外，保定古莲花池和总督署衙，正定隆兴寺，赵县赵州桥，邯郸黄粱梦吕仙祠、武灵丛台、响堂山石窟、涉县娲皇宫等也饮誉海内外。
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