徐州工程学院试卷
—学年第学期课程名称
试卷类型考试形式考试时间分钟
命题人年月日使用班级
教研室主任年月日教学院长年月日姓名班级学号
题号一二三四五总分
总分2020102030100
得分
一、选择题（每空1分，共20分）
1.The powers exercised by a state in relation to other countries and the supreme powers exercised over its own members is called:
A)government policy.
B)control.
C)sovereignty.
D)domestication.
E)none of the above.
2The ideal political climate for a multinational firm is one where there is a __________________government.
A)democratic
B)socialist
C)dictatorial
D)stable,friendly government
E)bribable and corrupt
3An awakening of a nation's people to pride in their country is best called:
A)democracy.
B)socialism.
C)fascism.
D)nationalism.
E)localism.
4The most severe political risk is one of____________where a company's assets are seized without payment.
A)confiscation
B)expropriation
C)domestication
D)liquidation
E)destruction
5During a recent dictatorship in Chile,a United Fruit plant was____________; however,the owners were paid about twenty five percent of the plant's value as compensation.
A)confiscated
B)expropriated
C)domesticated
D)liquidated
E)none of the above
6Over time Brazil was able to take over and control most foreign coffee plantations. In each case,the government acquired the properties by decrees,increased involvement of Brazilian managers,and Brazilian take over of stock and options. Which of the following terms best describes the above situation?
A)confiscation
B)expropriation
C)domestication
D)liquidation
E)destruction
7All of the following are considered to be economic risks of doing abroad EXCEPT:
A)exchange controls.
B)local-content laws.
C)import restrictions.
D)tax controls.
E)all of the above.
8NAFTA requires62percent of parts and chassis of any cars coming from member countries be NAFTA-originated(in other words,there are limits on foreign cars and parts).This process is a reflection of which of the following economic risks of doing business abroad?
A)exchange controls
B)local-content laws
C)import restrictions
D)tax controls
E)price controls
9Which of the following products are NOT subject to price controls?
A)pharmaceuticals
B)food
C)gasoline
D)cars
E)all of the above are subject to price controls
10When the United States boycotted trade with Cuba,this was called a(n):
A)technological sanction.
B)business sanction.
C)social sanction.
D)political sanction.
E)none of the above
11When groups of people protested the WTO at a recent round of WTO meetings in Seattle,these____________served notice that actions of the WTO and IMF would get increasing attention from those that are seeking a redistribution of wealth in the world.
A)PSAs(political and social activists)
B)communists
C)socialists
D)peaceniks
E)consumers
12_____________is an attempt to forecast political instability to help management identify and evaluate political events and their potential on current and future international business decisions.
A)Poly measurement
B)Political risk assessment
C)Vulnerability modeling
D)Sensitivity modeling
E)Performance assessment
13Relations between governments and MNCs are generally positive if the investment does any of the following EXCEPT:
A)provides for more direct control of a local market(thus stability)by the MNC.
B)creates jobs.
C)makes tax contributions.
D)transfers capital,technology,or skills.
E)improves the balance of payments by increasing exports.
14Which of the following is a strategy that can be used by a MNC to minimize vulnerability and risk?
A)expropriation
B)boycotts
C)joint ventures
D)political payoffs
E)C and D
15All of the following are considered strategies that can be used by MNCs to reduce or minimize vulnerability and risk in the international arena EXCEPT:
A)planned domestication.
B)licensing.
C)expanding the investment base.
D)political payoffs.
E)all of the above.
16.All of the following are arguments that favor protectionism EXCEPT:
A)increase of business size.
B)maintenance of employment and reduction of unemployment.
C)conservation of natural resources.
D)national defense.
E)all of the above are correct arguments for protectionism.
17Which of the following regions of the world uses the greatest percentage of total energy according to the World Energy Consumption charts shown in the text?
A)North America
B)Developing Asia
C)Eastern Europe
D)Industrialized Asia
E)South America
18By2050,___________will be the most populace world region.
A)Asia
B)Africa
C)Europe
D)North America
E)Latin America
19All of the following are primary reasons for migration from rural to urban areas EXCEPT:
A)desire for greater access to government protection and ability to speak out on issues.
B)desire for greater access to sources of education.
C)desire for greater access to sources of health care.
D)desire for greater access to sources of improved job opportunities.
E)none of the above is correct answers to the question.
20In order to keep a country's population from falling,social scientists indicate that a nation needs a fertility rate of______children per woman.
A)1
B)1.5
C)2.1
D)2.8
E)3.5
二、判断题（每题2分，共20分）
1.()The Macdonald has achieved great success in global marketing by pursuing a policy of strict standardization of all marketing mix elements.
2.()With a polycentric management orientation,it is impossible to tailor marketing strategies to the needs of each local market.
3.()Compared with food,personal computer is an example of products that exhibit a low level of environmental sensitivity.
4.()Assume Japan and the United-States are trading partners with floating exchange rates.If Japan experiences inflation while prices are stable in the United-States then,according to PPP,the dollar will depreciate relative to the yen.
5.()The strategic alliance prohibits the ownership of some portion of actions of another party.
6.()In common law countries,many disputes are decided by reliance on the authority of past judicial decisions(cases).
7.()A company can limit its financial risk as well as its exposure to political uncertainty by pursuing a joint venture entry strategy.
8.()ipod,one innovative product for music entertainment launched by Apple company,could be considered as both a high-tech and high-touch product.
9.()A global product means that it is sold for the same price,and distributed through the same channels in every country.
10.()Before being acquired by Ford,Jaguar produced so few cars that it could not get volume discounts from components suppliers.In terms of Michael Porter’s competitive force framework,Jaguar’s strategic disadvantage stemmed from low supplier power.
市场营销课程
三．填空题（每空1分，共10分）
1.Culture is a set of and shared by members of a society,which when acted upon by the members,produce that falls within a range of variation the members consider proper and acceptable.
2.If a country sells more to other countries than it buys from them,the situation is called a favorable.
3.Within the balance-of-payments statement,the___________account is a record of all exports and imports of gold,increases or decreases in,and increases or decreases in to foreign central banks.
4.Instead of selling directly to,some companies use intermediaries that assume all ownership risks.Such intermediaries are known as a
5.Culture is a set of and shared by members of a society,which when acted upon by the members,produce that falls within a range of variation the members consider proper and acceptable.
四．简答题（每题10分，共20分）
1.What additional elements should be considered in building pricing scheme overseas as compared with domestic marketing?
2.What is transfer pricing?What advantages can transfer pricing bring to global companies?