摘要
完美日记的上有着这么一句话：中国新时尚美妆品牌，为新一代中国年轻女性提供高品质、有创意、高性价比的产品和变美方案。以此来强调了自身的品牌特点，相信很多使用国货化妆品的女性，都接触过完美日记的产品，不管是从品牌宣传，还是到线下的售后体验来说，完美日记一直都是以物美价廉的高性价比在年轻女性中广受欢迎。完美日记的产品都有着自己非常强烈的风格，就比如去年的动物眼影盘，也是在网络中广受追捧。
该文主要从国产美妆品牌完美日记入手，通过对他的线上品牌在不同平台的策略营销下手，依次从不同的社交平台，例如大众化的微博、抖音，到可能相对来说用户体不那么大的小红书入手，分析品牌从各个平台的品牌营销，其次主要通过明星效应，社营销等入手，从而完成对完美日记品牌的新媒体营销初探。
关键词：小红书 微博 知乎 短视频平台

Abstract
市场营销书籍
There is a sentence on the official website of Perfect Diary: China's new fashion beauty brand provides a new generation of Chinese young women with high-quality, creative and cost-effective products and beauty solutions. In order to emphasize the characteristics of their own brand, I believe that many women who use domestic cosmetics have been exposed to the products of Perfect Diary. Whether it is from brand promotion or offline after-sales experience, Perfect Diary has always been at a good price. Low cost and high cost performance are popular among young women. The products of Perfect Diary have their own very strong style, such as last year's animal eyeshadow palette, which is also widely sought after on the Internet.
This article mainly starts with the perfect diary of the domestic beauty brand, through the strategic marketing of his online brand on different platforms, and then from different social platforms, such as popular Weibo, Douyin, and possibly relatively user groups. Starting with the not-so-big Xiaohongshu, analyze the brand's brand marketing from various platforms, and then mainly start with celebrity effects, social marketing, etc., so as to complete the new media marketing of the perfect diary brand.
Keywords:Xiaohongshu  Weibo  Zhihu  Short Video Platform