一笔外贸订单的顺利成交和完成需要经过非常多的细节沟通，包括从最初给潜在客户发送开发信或回复询盘，到最终客户收到货物后的售后跟进和维护。整个外贸业务流程中的每一个细节都需要外贸业务人员能够准确、及时的和国外客户进行有效沟通，只有这样才能确保每一笔外贸订单的高质量交付以及后续客户的持续返单。
以下是30个外贸业务员常用邮件模板-完整流程：你可以根据自己的行业、公司、产品情况以及自身的经验判断进行调整和完善，做出一套适用于自己的邮件模板，从而让你在以后每一次与客户进行邮件沟通的时候都能够高效省时，最大程度上提升你的客户开发跟进工作的整体效率和效果。
外贸开发信（1）
Dear John Smith,
This is Lily Lee from [ABC Company]. We're a company that specializes in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face].
I'm wondering if you might be open to an initial conversation to gauge a fit?
We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal].
If you have a minute or two to learn more about us, you can visit our XXX here at [site-link]. If I don't hear from you, I will reach out to you via phone later in the week.
Thank you.
Best regards,
Lily Lee
外贸开发信（2）
Dear John Smith,
I hope this email finds you well! 
I wanted to reach out because [explain how you got their contact information and how you relate to them: talked to a colleague on linkedin, saw your company online, etc.].
Our company has a new [Product or Service] that will help your company [One sentence pitch of benefits]. We do this by:
Benefit/feature 1
Benefit/feature 2
Benefit/feature 3 
Let's explore how our [name of your product] can specifically help your business. Are you available for a quick call [time and date]?
Best regards,
Lily Lee
外贸开发信（3）
外贸流程
Dear John Smith,
We are the main manufacturer of A product, B product and some other related product here in China, our product have been exported to [Country name] market for many years. For more details about our company and our products, please kindly take a visit to our XXX at.
For your reference, I have attached our product catalogue here in this mail, please kindly take a view of it.
In case you have any interest or inquiry, please feel free to let us know.
Sincerely,
Lily Lee
外贸开发信（4）
Dear John Smith,
My name is [your name] and I head up business development efforts with [your company name]. 
I am taking an educated stab in the dark here, however based on your online profile, you appear to be an appropriate person to connect with ... or might at least point me in the right direction.
I’d like to speak with someone in your company who is responsible for handling something that's relevant to my product.
If that’s you, are you open to a 15 minute call on [time and date] to discuss ways that our product can specifically help your business? If not you, can you please put me in touch with the right person?
I appreciate the help!
Best regards,
Lily Lee
客户跟进邮件（1）
Dear John Smith,
Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, [ABC Company]. Do you have 10 minutes anytime early next week that would work?
While I have you, I thought you might find some interest in our cooperation with [client name]. We helped them [achieve goal] resulting in [ideally you have a % to use here, but any meaningful result will suffice]. You can read the whole story here: [Provide case study link.]
As a reminder, we're a [Outline the main business] company, expert (or specializing) in the [Describe more spcifically] category. We've worked with [name 2-3 clients] in your country, and help many others to [achieve goal].
I look forward to hearing from you soon.
Best regards,
Lily Lee
客户跟进邮件（2）
Dear John Smith,
As I've gotten to know your company better, I've come to believe that our company aligns well with both your company's immediate needs and ultimate goals.
We can offer [product or service] that will allow you to [solve specific problems they're facing]. We use different tactics than our competitors, including [differentiators from other companies in your space].
We've consistently been recognized for our exceptional product quality and service, like [specific accomplishments you can reference]. We were able to help one of our customers [reference a specific, relevant customer story].
Given how well our [product or service] suits your needs, I think we could do some great work together.
[Engaging question to wrap things up]?
Best regards,
Lily Lee
客户跟进邮件（3）