海 南 大 学
本科课程论文
逝去的爱Analysis of automobile brand and culture
夜里做了美丽的噩梦 学 院:
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20全慧彬14 年 5月 25日
摘 要
每一个国家的汽车企业基本上都有自己的设计理念,制造理念。不同的汽车品牌承载着不同的汽车文化内涵,而不同的汽车文化又会影响汽车品牌的塑造过程。本文主要以各主要汽车生产国最具代表性的汽车品牌为主进行介绍,了解各国独特的汽车文化。
关键词:汽车品牌;德国;美国;英国;法国;日本;韩国;文化;中国
Abstract
Every country's automobile enterprises basically have their own design, manufacturing philosophy. Different brands carry different car culture connotation, and different car culture would affect the process of shaping the brand of car. This paper mainly to the major automobile producing countries the most representative automobile brands are introduced, the understanding of national unique car culture.
Keywords :German automobile brand ;America ;UK ;France;Italy ;Sweden ;张曼玉和梁朝伟Japan ;South Korea ;culture;China ;
1引言................................................................................................3
2 汽车品牌概述...............................................................................4
2.1德国汽车品牌.............................................................................4
2.1.1 奔驰.........................................................................................4
2.1.2 宝马.........................................................................................6
2.1.3 大众.........................................................................................8
2.2 美国汽车品牌...........................................................................10
2.2.1通用.........................................................................................10
2.2.2福特.........................................................................................11
2.3 英国汽车品牌...........................................................................13
2.3.1劳斯莱斯.................................................................................13
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